Credit Unions
Monitor member satisfaction and capitalize on areas of excellence
Get a complete picture of member perceptions and what drives their loyalty.
CREDIT UNIONS
Gain a true understanding of your financial products, services, and competition using ACSI’s expertise in measuring perceptions and delivering key insights for the U.S. credit union industry.
At a glance:
Credit Unions
- Inaugural year:
2008
- Updated:
annually
- Most recent data:
2026
Credit Unions
Satisfaction Benchmarks by Industry
| Company | 2025 | 2026 | % Change |
|---|---|---|---|
| Credit Unions | 79 | 78 | -1% |
Credit Unions
| Benchmarks | 2025 | 2026 |
|---|---|---|
| Courtesy and helpfulness of tellers or other staff | 86 | 88 |
| Speed of financial transaction (in branch) | 87 | 87 |
| Quality of mobile app | 85 | 86 |
| Reliability of mobile app (minimal down time, crashes, lags) | 85 | 85 |
| Website satisfaction | 85 | 84 |
| Call center satisfaction | 81 | 82 |
| Ease of understanding information about accounts | 79 | 81 |
| Variety of financial services available (checking, savings, debit/credit cards, loans) | 81 | 81 |
| Ease of adding or making changes to accounts | 80 | 80 |
| Competitiveness of interest rates | 78 | 78 |
| Number and location of ATMs | 77 | 76 |
| Number and location of branches | 74 | 74 |
Industry averages are weighted by companies’ market shares.
2026 results based on data collected January 2025 – December 2025