Online Sports Betting and iGaming
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ONLINE SPORTS
BETTING AND IGAMING
Expand market share in a rapidly growing market by offering standout customer experience. Cost-effective competitive benchmarking and ACSI expert support provide essential third-party perspective on your strengths and pain points. Decades of data show that top ACSI-performers are the market champions. Discover what drives success in the sports betting and iGaming industry and win long-term customer loyalty.
At a glance:
Online Sports Betting and iGaming
- Inaugural year:
2025
- Updated:
annually
- Most recent data:
2026
- Companies:
7 major brands, plus aggregate of smaller providers
Satisfaction Benchmarks by Brand
Online Sports Betting and iGaming
| Brand | 2025 | 2026 | % CHANGE |
|---|---|---|---|
| Online Sports Betting and iGaming | 76 | 74 | -3% |
| All Others | 72 | 74 | 3% |
| BetMGM | 77 | 74 | -4% |
| DraftKings | 78 | 74 | -5% |
| FanDuel | 76 | 74 | -3% |
| ESPN BET | 73 | 72 | -1% |
| Fanatics | 73 | 72 | -1% |
| Caesars | 69 | 71 | 3% |
| theScore Bet | NA | 71 | NA |
Online Sports Betting and iGaming Benchmarks
Customer Experience Benchmarks Industry Trends
| Benchmarks | 2025 | 2026 |
|---|---|---|
| Privacy | 79 | 80 |
| Loading speed and reliability | 76 | 79 |
| Quality of mobile app | 80 | 79 |
| Reliability of mobile app (minimal down time, crashes, lags) | 79 | 79 |
| Variety of services and wagering options | 76 | 79 |
| Ease of navigation | 79 | 78 |
| Efficiency and payment integration options | 77 | 78 |
| Freshness of content (up-to-the-minute scores and information) | 76 | 78 |
| Helpfulness of game notifications | 77 | 77 |
| Responsibility in providing outlets for gambling addiction assistance | 76 | 77 |
| Value of analytics to help wagering decisions | 75 | 76 |
NA=Not Available
Industry averages are weighted by companies’ market shares.
2026 results based on data collected July 2025 – June 2026.