Automobiles
An independent and accurate measure of driver satisfaction
Lean into luxury and mass-market spaces with competitive, science-based analysis to strengthen profitable customer loyalty. Become a client today.
AUTOMOBILES
ACSI insights add context to the extensive brand research conducted by automakers. In such a dynamic and highly competitive industry, it’s vital for brands to examine their performance from multiple angles. As the only national, cross-industry measure of customer satisfaction within the U.S., we are uniquely positioned to identify brands’ strengths and pain-points relative to their biggest competitors.
At a glance:
Automobiles
- Inaugural year:
1994
- Updated:
annually
- Most recent data:
2026
- Companies:
25 major companies/brands, plus aggregate of smaller nameplates
Satisfaction Benchmarks by Industry
| Industry | 2025 | 2026 | %CHANGE |
|---|---|---|---|
| Automobiles | 79 | 78 | -1% |
| Mass-Market Nameplates | 79 | 78 | -1% |
| Luxury Nameplates | 80 | 78 | -3% |
| All Others (Mass-Market and Luxury) | 74 | 77 | 4% |
Satisfaction Benchmarks by Brand
| Brand | 2025 | 2026 | % Change |
|---|---|---|---|
| Mass-Market Nameplates | 79 | 78 | -1% |
| Toyota | 82 | 83 | 1% |
| Subaru | 85 | 81 | -5% |
| Honda | 81 | 80 | -1% |
| Hyundai | 80 | 79 | -1% |
| Kia | 77 | 79 | 3% |
| Ford | 78 | 78 | 0% |
| Mazda | 82 | 78 | -5% |
| Nissan | 78 | 77 | -1% |
| GMC (GM) | 81 | 76 | -6% |
| Jeep (Stellantis) | 74 | 76 | 3% |
| Volkswagen | 78 | 76 | -3% |
| Chevrolet (GM) | 79 | 75 | -5% |
| Ram (Stellantis) | 69 | 74 | 7% |
| Dodge (Stellantis) | 72 | 72 | 0% |
| Buick (GM) | 81 | 68 | -16% |
| Chrysler (Stellantis) | 69 | 67 | -3% |
| Brand | 2025 | 2026 | % Change |
|---|---|---|---|
| Luxury Nameplates | 80 | 78 | -3% |
| Mercedes-Benz | 82 | 81 | -1% |
| Audi (Volkswagen) | 77 | 80 | 4% |
| Lexus (Toyota) | 87 | 78 | -10% |
| Tesla | 81 | 78 | -4% |
| BMW | 75 | 76 | 1% |
| Lincoln (Ford) | NA | 76 | NA |
| Acura (Honda) | 78 | 75 | -4% |
| Infiniti (Nissan) | NA | 73 | NA |
| Cadillac (GM) | 81 | 69 | -15% |
NA – Not Available
| Industry | Hybrid | Gasoline | Electric | |||
|---|---|---|---|---|---|---|
| 2025 | 2026 | 2025 | 2026 | 2025 | 2026 | |
| Aggregate | 80 | 80 | 80 | 78 | 73 | 72 |
| Mass-Market | 80 | 80 | 80 | 78 | 68 | 69 |
| Luxury | 83 | 80 | 80 | 78 | 78 | 76 |
Customer Experience Benchmarks Year-Over-Year Category Trends
| Benchmarks | 2025 | 2026 |
|---|---|---|
| Comfort (seating, ride, quietness) | 82 | 83 |
| Driving performance (handling, braking, steering, overall drivability) | 84 | 83 |
| Vehicle safety (seat belts, air bags, headrests, anti-lock brakes, warning systems) | 83 | 83 |
| Dependability (engine, parts, breakdowns) | 83 | 82 |
| Exterior (look, paint, trim, overall style) | 82 | 82 |
| Interior (look, space, cargo capacity, features, material quality) | 81 | 82 |
| Reliability of mobile app (minimal down time, crashes, lags) | 82 | 82 |
| Website satisfaction | 82 | 81 |
| Quality of mobile app | 83 | 80 |
| Technology (controls, displays, audio, navigation, video systems) | 79 | 80 |
| Gas mileage | 80 | 79 |
| Warranties (powertrain, comprehensive) | 79 | 79 |
| Driving distance on a full charge or a full tank of gas | 74 | 74 |
| Expected future resale or trade-in value | 72 | 71 |
| Benchmarks | 2025 | 2026 |
|---|---|---|
| Comfort (seating, ride, quietness) | 83 | 82 |
| Driving performance (handling, braking, steering, overall drivability) | 84 | 82 |
| Quality of mobile app | 84 | 82 |
| Reliability of mobile app (minimal down time, crashes, lags) | 83 | 82 |
| Dependability (engine, parts, breakdowns) | 81 | 81 |
| Exterior (look, paint, trim, overall style) | 82 | 81 |
| Interior (look, space, cargo capacity, features, material quality) | 81 | 81 |
| Vehicle safety (seat belts, air bags, headrests, anti-lock brakes, warning systems) | 82 | 81 |
| Website satisfaction | 83 | 81 |
| Technology (controls, displays, audio, navigation, video systems) | 80 | 80 |
| Warranties (powertrain, comprehensive) | 80 | 79 |
| Gas mileage | 80 | 78 |
| Expected future resale or trade-in value | 73 | 73 |
| Driving distance on a full charge or a full tank of gas | 73 | 72 |
Industry averages are weighted by companies’ market shares.
2026 results based on data collected July 2025 – June 2026.