Smartwatches
Benchmark smartwatch customer satisfaction to drive profits
Smartwatch manufacturers gain robust, data-driven insights through ACSI benchmarking. Keep customers choosing you for the devices they rely on the most. Become a client today.
SMARTWATCHES
For decades, cell phones have put unprecedented power in the palm of the customer’s hand and now smartwatches bring that power and more to the wrist. Smartwatches go everywhere with their owners, counting every step and heartbeat. Stay close to your customers for years to come by leveraging ACSI insights and analysis.
At a glance:
Smartwatches
- Inaugural year:
2025
- Updated:
annually
- Most recent data:
2026
- Companies:
7 major smartwatch manufacturers, plus aggregate of all others
Satisfaction Benchmarks by Brand
| Brand | 2025 | 2026 | % Change |
|---|---|---|---|
| Smartwatches | 77 | 77 | 0% |
| Apple | 80 | 80 | 0% |
| Samsung | 83 | 80 | -4% |
| Google Fitbit | 72 | 78 | 8% |
| Garmin | NA | 76 | NA |
| Google Pixel | NA | 74 | NA |
| All Others | NA | 71 | NA |
| OnePlus | NA | 70 | NA |
| Motorola (Lenovo) | NA | 69 | NA |
NA=Not Available
Smartwatch Benchmarks
| Benchmarks | 2025 | 2026 |
|---|---|---|
| Connectivity with apps and accessories | 79 | 83 |
| Usability of fitness/activity tracking | 81 | 83 |
| Website satisfaction | 80 | 83 |
| Bluetooth performance | 80 | 82 |
| Durability | 81 | 82 |
| Screen resolution/quality | 80 | 82 |
| Speed and performance | 79 | 82 |
| Watch design | 81 | 82 |
| Outcome of the service repair* | 79 | 81 |
| Quality of GPS | 78 | 81 |
| Usability of sleep tracking | 79 | 81 |
| Audio quality | 78 | 80 |
| Battery life | 76 | 80 |
| Ease of navigating watch menus and settings | 75 | 80 |
| Ease of using physical controls (power, volume) | 76 | 80 |
| Timeliness of the service repair* | 75 | 80 |
| Courtesy and helpfulness of the service technician* | 73 | 79 |
| Ease of arranging service* | 73 | 79 |
| Ease of making and receiving calls | 76 | 79 |
| Ease of sending and receiving texts | 75 | 79 |
| Camera quality | 75 | 78 |
*Represents manufacturer-provided service only
NA=Not Available
Industry averages are weighted by companies’ market shares.
2026 results based on data collected between April 2025 and March 2026