Televisions
Dive deeper into the television market with industry-specific metrics
Benchmark against leaders with data tailored to televisions. Become a client today.
TELEVISIONS
Whether or not a television is “worth it” is determined by more than just its picture and sound quality. How does it interact with other devices? How about streaming services? Apps? And with all these fancy capabilities, is it still reliable? How does it hold up as a TV overall? ACSI offers robust, data-driven insights tailored to help manufacturers get a deeper understanding of what consumers are looking for and their pain points.
At a glance:
TELEVISIONS
- Inaugural year:
2022
- Updated:
annually
- Most recent data:
2026
- Companies:
6 major companies, plus aggregate of smaller manufacturers
Satisfaction Benchmarks by Company
| Company | 2025 | 2026 | % CHANGE |
|---|---|---|---|
| Televisions | 82 | 81 | -1% |
| All Others | 83 | 82 | -1% |
| Hisense | 82 | 81 | -1% |
| Samsung | 83 | 81 | -2% |
| Vizio | 82 | 81 | -1% |
| LG | 81 | 80 | -1% |
| Sony | 80 | 79 | -1% |
| TCL | 81 | 78 | -4% |
Customer Experience Benchmarks Year-Over-Year Industry Trends
| Benchmarks | 2025 | 2026 |
|---|---|---|
| Image quality | 85 | 86 |
| Ease of initial setup (plug and play) | 84 | 85 |
| Ease of using remote | 84 | 85 |
| Connectivity (USB and HDMI ports, Bluetooth) | 83 | 84 |
| Durability | 84 | 84 |
| Ease of using menus | 83 | 84 |
| Exterior design (color, styling, finish) | 82 | 84 |
| Internal configuration options (contrast and resolution) | 82 | 84 |
| Sound quality | 83 | 84 |
| Reliability of mobile app (minimal down time, crashes, lags) | 83 | 83 |
| Energy efficiency | 82 | 82 |
| Quality of mobile app | 83 | 82 |
| Warranty coverage | 81 | 82 |
| Website satisfaction | 82 | 80 |
| Timeliness of the service repair* | 78 | 79 |
| Outcome of the service repair* | 80 | 78 |
| Courtesy and helpfulness of service technician* | 79 | 77 |
| Call center satisfaction | 76 | 76 |
| Ease of arranging service* | 81 | 75 |
| Response to OLED TV burn-in issues | 78 | 72 |
* Represents manufacturer-provided service only
Industry average are weighted by companies’ market shares
Data collected between July 2025 and June 2026