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Vacuum Cleaners

Leave competitors in the dust with data-driven ACSI insights for vacuum cleaners

ACSI separates the noise from data to give decision-makers the insights they need in order to allocate resources wisely. Become a client today.

VACUUM CLEANERS

Thanks to modern technology, vacuuming no longer needs to feel like a chore. What makes customers choose one brand over another? The ACSI has identified the key drivers of satisfaction that set brands ahead… or places them behind. Brand-level data lets manufacturers see their relative strengths and weaknesses and predictive AI-driven analysis with expert ACSI support helps decision-makers strengthen long-term profitability and customer loyalty.

At a glance:

VACUUM CLEANERS

  • Inaugural year:

    2025

  • Updated:

    annually

  • Most recent data:

    2025

  • Companies:

    9 major companies, plus aggregate of smaller manufacturers

Satisfaction Benchmarks by Company

Vacuum Cleaners
Anchor LinkBrand2025
Vacuum Cleaners79
#samsungSamsung82
#sharkShark81
#bissellBissell80
#dysonDyson80
All Others78
#roombaRoomba (iRobot)78
#dirt-devilDirt Devil (TTI)77
#eurekaEureka77
#electroluxElectrolux76
#hooverHoover (TTI)76


Customer Experience Benchmarks Year-Over-Year Industry Trends

Vacuum Cleaners
Benchmarks2025
Ease of operation84
Quality of mobile app83
Reliability of mobile app (minimal down time, crashes, lags)83
Ease of emptying canister/dust collector82
Durability81
Ease of arranging service*81
Outcome of the service repair*81
Website satisfaction81
Ease of cleaning the vacuum cleaner80
Effectiveness of cleaning carpet80
Effectiveness of cleaning hard floors80
Warranty coverage80
Energy efficiency79
Exterior design (color, styling, finish)79
Timeliness of the service repair*79
Accessories78
Variety of useful settings78
Call center satisfaction77
Courtesy and helpfulness of service technician*77
Noise during operation75

*Represents manufacturer-provided service only.

 

Industry averages are weighted by companies’ market shares
Data collected between July 2024 and June 2025