Quick-Service Restaurants
Customer satisfaction benchmarks and strategic insights for quick-service restaurants
Understand the key drivers of satisfaction to build profitable customer loyalty by becoming an ACSI client today.
QUICK-SERVICE
RESTAURANTS
Customers are not starved for options when it comes to choosing a quick-service food business to visit. Stand out against the competition with ACSI benchmarking. Discover which elements of the customer experience keep your customers coming back and what you can do to attract more.
At a glance:
Quick-Service Restaurants
- Inaugural year:
1994
- Updated:
annually
- Most recent data:
2025
- Companies:
23 major chains, plus aggregate of smaller quick-service outlets
Satisfaction Benchmarks by Company
Quick-Service Restaurants
| Anchor Link | Company | 2024 | 2025 | % CHANGE |
|---|---|---|---|---|
| Quick-Service Restaurants | 79 | 79 | 0% | |
| #chick-fil-a | Chick-fil-A | 83 | 83 | 0% |
| All Others | 83 | 82 | -1% | |
| #panda-express | Panda Express | 77 | 80 | 4% |
| #starbucks | Starbucks | 80 | 80 | 0% |
| #arbys-inspire-brands | Arby’s (Inspire Brands) | 80 | 79 | -1% |
| #panera-bread | Panera Bread | 80 | 79 | -1% |
| #papa-johns | Papa Johns | 79 | 79 | 0% |
| #pizza-hut-yum-brands | Pizza Hut (Yum! Brands) | 79 | 79 | 0% |
| #culvers | Culver’s | 80 | 78 | -3% |
| #dominos | Domino’s | 79 | 78 | -1% |
| #dunkin-inspire-brands | Dunkin’ (Inspire Brands) | 77 | 78 | 1% |
| #burger-king-rbi | Burger King (RBI) | 77 | 77 | 0% |
| #kfc-yum-brands | KFC (Yum! Brands) | 81 | 77 | -5% |
| #little-caesars | Little Caesars | 75 | 77 | 3% |
| #chipotle | Chipotle | 77 | 76 | -1% |
| #subway | Subway | 74 | 76 | 3% |
| #five-guys | Five Guys | 78 | 75 | -4% |
| #popeyes-rbi | Popeyes (RBI) | 72 | 75 | 4% |
| #wendys | Wendy’s | 76 | 75 | -1% |
| #jack-in-the-box | Jack in the Box | 72 | 74 | 3% |
| #sonic-inspire-brands | Sonic (Inspire Brands) | 76 | 73 | -4% |
| #taco-bell-yum-brands | Taco Bell (Yum! Brands) | 73 | 73 | 0% |
| #dairy-queen | Dairy Queen | 74 | 72 | -3% |
| #mcdonalds | McDonald’s | 71 | 70 | -1% |
Quick-Service Restaurant Benchmarks
Customer Experience Benchmarks Year-Over-Year Industry Trends
| Benchmarks | 2024 | 2025 |
|---|---|---|
| Accuracy of food order | 86 | 85 |
| Quality of mobile app | 86 | 85 |
| Beverage quality (taste, temperature) | 84 | 84 |
| Courtesy and helpfulness of staff | 84 | 84 |
| Food quality (taste, temperature, freshness of ingredients) | 84 | 84 |
| Reliability of mobile app (minimal down time, crashes, lags) | 85 | 84 |
| Website satisfaction | 83 | 84 |
| Restaurant layout and cleanliness | 83 | 83 |
| Speed of check-out or delivery | 83 | 83 |
| Variety of beverages on menu | 82 | 81 |
| Variety of food on menu | 82 | 81 |
Industry averages are weighted by companies’ market shares.
2025 results based on data collected April 2024– March 2025.