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ACSI® Benchmarking

How Does Your Customer Experience Compare?

Internal scores reveal performance. Benchmarking reveals position.

THE SOLUTION

ACSI® Benchmarking

We provide subscription-based customer experience measurement combined with competitive benchmarking, industry comparisons, and quarterly performance monitoring-powered by the American Customer Satisfaction Index (ACSI®) technology.

What You Get

  • ACSI industry survey inclusive of client ACSI index score
  • Customer verbatim comments and AI-analysis of key themes
  • ACSI index scores for competitors
  • Quarterly and annual competitive benchmarks
  • Ongoing data collection
  • Industry leader benchmarks (based on panel data)
  • Analysis to assess client’s key drivers of customer satisfaction and loyalty
  • Self-service data portal

How It Works

1

Measure

Capture customer experience using ACSI’s proven technology.

2

Compare

Benchmarks performance against competitors, category leaders, and broader market standards.

3

Monitor

Track performance trends throughout the year.

4

Prioritize

Identify opportunities and emerging risks before they become larger business challenges.

Why Choose Benchmarking?

Customer satisfaction is a lading indicator of financial performance. We have over 30 years of data prove it.

  • Gain context beyond internal surveys
  • Understand competitive position with confidence
  • Monitor customer experience trends over time
  • Prioritize improvements based on market realities
  • Connect customer experience performance to business outcomes

2,000+%

17.1%

Cumulative return for top ACSI-scoring companies, January 2006 through July 2025. The S&P 500 returned 675% over the same period. 580% for the Equal Weight Index through March 2026.Annualize return for ACSI Leaders vs. 10.6% for the S&P 500, outperforming roughly 95% of actively managed funds. 9.9% for SPEWI.