Independent validation is hard to earn. Turn customer recognition into a competitive advantage
Authorized use of approved The American Customer Satisfaction Index (ACSI®) claims, logo, and recognition assets that allow organizations to communicate independently validated customer satisfaction performance across marketing, sales, investor, and digital channels.
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Customer experience feedback is collected and modeled using the ACSI technology.
Organizations achieving eligible performance levels become candidates for recognition and licensing.
Use approved ACSI claims, logos, and recognition assets across marketing, sales, and digital channels.
Strengthen trust, support competitive positioning, and reinforce customer-focused leadership.
For more than three decades, the American Customer Satisfaction Index has served as one of the country’s most respected measures of customer experience. Recognition is earned through customer feedback, not purchased through sponsorship. That distinction matters.
Since 1994 | 200k+ |
| The ACSI has been the independent, scientific standard for customer experience measurement in the U.S. since 1994, covering 400+ companies across 40+ industries. | Customer interviews conducted annually to produce ACSI scores, making it the largest, most rigorous independent CX benchmark in the country. |
“[The ACSI is] the most widely cited national study that gauges how U.S. consumers are feeling towards the business they patronize.”
-Forbes
“…consult the American Customer Satisfaction Index to determine which companies are worth your hard-earned dollar.”
-Forbes
Find out if your ACSI performance qualifies for licensing. We will show you exactly what you can use, where you can use it, and how other companies in your industry are putting it to work.
Need competitive context?
Explore ACSI® Benchmarking
Need deeper analysis?
Explore ACSI® Insight